“Noovie” to Bring Star Wars Behind the Scenes Content to Theaters
Most people who have seen a film in theaters in the last decade are familiar with the “First Look” content that plays before the trailers start running at many of the large theater chains. Well, according to The Hollywood Reporter, the series is ending very soon and being replaced by the new preshow “Noovie”. Disney has reportedly cut a deal with National CineMedia to provide Behind The Scenes content for the program.
THR reports that Disney will start rolling out the content this Friday as they premiere a behind the scenes feature for the upcoming Pixar release, Coco. But the article also specifies that behind the scenes content for both The Last Jedi and the as yet untitled Han Solo film are also included in this deal, so it would make sense that we will see some exclusive Star Wars content rolling out soon.
Details from THR:
The Disney-National CineMedia partnership will run at least through June 2018, and subsequent content the conglomerate will provide for Noovieincludes exclusive behind-the-scenes looks at Star Wars: The Last Jedi, Black Panther, A Wrinkle in Time, Avengers: Infinity War, The Incredibles 2 and the still untitled Han Solo movie.
The company will also be launching a website for “Noovie” content, so it is likely that you will be able to access the Star Wars features through the website if you don’t make it to the theater to see them.
Head over to THR for the full piece.