‘Star Wars’ Wins 5 Toy of the Year Awards
Star Wars has won up to 5 Toy of the Year Awards, as revealed last week. They are all related to The Mandalorian, which is not too rare, as Lucasfilm has invested a lot into merchandising for the second season of the show, even more than the first one. Selling numbers are on their side, as toy sales are bringing in record-breaking numbers. Of course, having the cutest baby of the galaxy as the face of your marketing operation helps a lot. Here is the list of Star Wars toys that won an award:
- The Child Animatronic (Hasbro): Won two awards, Toy of the Year & Innovative Toy of the Year
- LEGO Star Wars The Razor Crest: Won Construction toy of the year
- The Child 11” Plush: Won Plush Toy of the Year.
- Star Wars: The Mandalorian. It won License of the Year.
That last one was a given. The Mandalorian has become, at this point, much more than a TV show, and has developed into a brand of its own inside Star Wars. And toy merchandising has helped a lot with that. If you are into toys, by now you’ve hopefully had the chance to acquire the one you like, since many sites across the globe are saying most of their Mandalorian collection is sold out.
Miguel Fernández is a Spanish student that has movies as his second passion in life. His favorite movie of all time is The Lord of the Rings, but he is also a huge Star Wars fan. However, fantasy movies are not his only cup of tea, as movies from Scorsese, Fincher, Kubrick or Hitchcock have been an obsession for him since he started to understand the language of filmmaking. He is that guy who will watch a black and white movie, just because it is in black and white.