New Cinematic Toy Ad Features ‘Rogue One’ Shoretroopers In Action

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With “Force (Rogue) Friday” finally here, Walmart has started to ramp up the marketing of their new toys and merchandise for Rogue One: A Star Wars Story. To kick off the event, the over 50 year old company has dropped a new toy ad that features cinematic quality type action. The short clip shows the all-new Shoretroopers taking action on the beach of the new Star Wars planet Scarif next to a battle damaged AT-ACT. Check it out!

 

Walmart is getting into the “Star Wars” spirit with an all-new ad campaign designed to cleverly plug the new ‘Rogue One: A Star Wars Story action toys and action figures. While Force (Rogue) Friday — which saw the release of the new “Rogue One: Star Wars” toys — was a big deal for the merchandising of the film, it is just a sliver of the marketing campaign that is about to hit for the next 70 Days.

 

Check out the new Video here:

 

 

 

Rogue One: A Star Wars Story hits theaters this December…

 

See more toys at Walmart.com

 

 

 

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27 thoughts on “New Cinematic Toy Ad Features ‘Rogue One’ Shoretroopers In Action

  • October 1, 2016 at 4:43 am
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    I actually saw this on television earlier, it’s pretty good quality for a toy ad. I wonder if they got some of the props from the movie to shoot it

    • October 1, 2016 at 10:27 pm
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      Breaking it down, it could be just one Shoretrooper actor who has been composited three times. The AT-ACT head he climbs on could be a real set piece, but the rest of the AT-ACT along with everything else you see in the background could be CG.

      It’s just my guess. But in terms of practicality and frugal budget, the result is impressive (at least for 10 seconds). Fan filmmakers take note! 🙂

  • October 1, 2016 at 5:43 am
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    Well, the walker is a useless, crumpled heap, and it turns out the kid can’t actually afford to own one – they got that right at least.

    • October 1, 2016 at 1:11 pm
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      I remember when I was 10 and couldn’t afford the old walker toy I made one out of cardboard and paper towel tubes..
      It looked better than the new one they’re selling XD

      • October 1, 2016 at 6:56 pm
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        I was lucky – got the original walker for Christmas the year it came out..along with a snowspeeder, cloudcar, AND slave one. Christmas used to be the BEST, man.

    • October 1, 2016 at 4:04 pm
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      Word. I still regularly search local dept. & toy stores for like…THE BASIC Star Wars figures for my 2 x kids & even TFA, to mainly no avail. Hasbro’s approach to Star Wars is an ode to the haves vs. have-nots! FFS, EVERY store I walked into when I was a wee nipper during the OT had Kenner figures, whether it was a toy, department, drug, or even grocery store…

      • October 1, 2016 at 6:57 pm
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        Yeah, I’m done with Hasbro’s toy line. There are some figures and roleplay things one of my kids would still kinda like (the other, being a pre-teen now, is FAR too cool for toys). At over ten bucks a piece for 5POA, and more like THIRTY for 6″? Not goddamn likely; sorry, kid.

        • October 1, 2016 at 8:30 pm
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          It kills me!

          Kid in 1980: ‘Mommy, I need Han, Chewie, Luke & Leia…’ – w/ the bare minimum of $ (-$5 per action figure) + effort, the kid could walk into Kiddie City & find all that, and some red-shirt Stormtroopers to boot! Kenner for the win!

          Kid in 2016: ‘Mommy, I need Han, Chewie, Luke & Leia…’ – After exhaustive, fruitless retail store visits, online searches, etc. over the course of weeks, the kids can have each figure at a minimum mark-up of 100% + shipping. Great going, Hasbro! Your company CEO must be every bit the myopic numpty I believe him to be!

          • October 1, 2016 at 10:38 pm
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            I just came from Target, and while it’s only a day after Force Friday, they had lots of Jyn 3.75″ figures (along with the other 3 single carded figures from Rogue One: K-2SO, Stormtrooper and Imperial Ground Crew). Maybe it was an anomaly at this particular target, but I was surprised that there were so many Jyn’s.

          • October 2, 2016 at 12:37 am
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            Oddly enough (!), I also found Jyn & K2, but no others @ a local Toys R Us; they had Sabine from Rebels too, so a rare ray of light! Most of the adjacent shelving held full-row payloads of figures nobody wants like Goss Toowers (whoever the f**k THAT is), and PZ-4CO (the Robot Chicken humping droid’s cross-dressing cousin)

            https://www.youtube.com/watch?v=HPdvvRAdsbQ

          • October 2, 2016 at 9:23 pm
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            Didn’t you get the memo? Hasbro decided years ago that in general ‘girl’ characters don’t sell. In a stunning lack of irony, their philosophy seems to be ‘we don’t make girl toys that might be purchased…because they don’t sell’. For reelz.

    • October 1, 2016 at 4:15 pm
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      Walker looks cool, downed or not. Couldn’t care less about the kid. I begged my parents for one and never got one, so neither should he… right? 😉

    • October 1, 2016 at 11:52 pm
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      I remember the original AT-AT cost $50- $60 bucks back in ’82 or ’83. That was a an unheard of fortune (for a toy) back then. IRRC, even the Falcon was cheaper. In today’s money that’s what, $120 – $130? Paying too much to Star Wars toys is part of the Star Wars tradition. Like Lumpy watching software porn on Life Day.

      • October 2, 2016 at 9:19 pm
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        K, but remember, 2 years ago – TWO YEARS – the BAT-AT was at a $100 price point, is significantly larger, with a better sculpt, more play features, and no f%%^*ing nerf launcher taking up half of what should be cockpit space (the Legacy Falcon I picked up for $75). That’s a 300% jump for a smaller vehicle with features nobody asked for.

        • October 3, 2016 at 12:47 am
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          I’m not saying it’s not a crazy amount of money to ask for the toy, I’m just saying that being gouged over Star Wars toys is pretty much par for the course.

  • October 1, 2016 at 12:56 pm
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    i thought it was from the movie.

  • October 1, 2016 at 3:13 pm
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    The Shoretroopers look so gooooood!

  • October 1, 2016 at 3:38 pm
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    Pretty nice ad! 🙂

    • October 1, 2016 at 4:34 pm
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      Oh and I scrapped all the sound effects in the commercial and added original ones. Only the video remained.

      • October 1, 2016 at 5:42 pm
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        Also have it without the music, if you want to hear some sound. May the Force be with you all.

        • October 1, 2016 at 8:41 pm
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          NICE!

        • October 2, 2016 at 6:44 am
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          As much as I like the music, I think the musicless version is better.

  • October 1, 2016 at 7:31 pm
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    If the SFX are that good in a Wal-Mart commercial then the actual movie must look amazing.

  • October 3, 2016 at 2:56 am
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    crazy good ad to make us hype about that scarif trooper, but cant make good distribution and then scalper prices…every damn good fig has come to this

  • October 3, 2016 at 7:03 pm
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    Are those shoretroopers just the main rebel stars of R1 in disguise? Have Jyn and some of her band taken shoretrooper outfits as camouflage? Look at the skirts hanging from the waist of one of them in particular

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