Updated with Hasbro's Official Images! Hasbro Announces the Launch of HASLAB! Full Coverage of Hasbro's Star Wars Presentation at Toy Fair - Star Wars News Net
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Updated with Hasbro’s Official Images! Hasbro Announces the Launch of HASLAB! Full Coverage of Hasbro’s Star Wars Presentation at Toy Fair

Toy Fair New York kicked off today with some really cool revelations from Hasbro. They announced that their first produced item for their new platform called HASLAB will be Jabba’s Sail Barge. Also our own John Hoey was attending their entertainment brand preview, so read on for all the revelations they did during that special event.


HASLAB is Hasbro’s new crowdsourcing platform that hopes to bring dream products into the hands of fans. You can find more on HASLAB here.


From Hasbro:

Announced at this year’s Toy Fair, HASLAB is Hasbro’s new platform that hopes to put dream products into the hands of fans. To that end, we’re excited to announce that the first HASLAB item is the biggest Star Wars vehicle Hasbro and Kenner have ever produced – fan favorite JABBA’S SAIL BARGE! Measuring approximately 4 feet long, this large scale, highly detailed item features premium deco and vintage packaging. An incredible addition to any collection, Jabba’s Sail Barge comes complete with  exquisitely-detailed and fan accessible interior/exterior decks, one Jabba the Hutt 3.75-inch scale figure, two soft-cloth fabric sails, and other realistic features that mimic one of the most notorious vehicles in the Star Wars universe.

HASLAB takes inspiration from other platforms by inviting participants to support the product by backing the project up front by placing a pre-order. You’re our only hope to make Jabba’s Sail Barge a reality! For Jabba’s Sail Barge to go into production, Hasbro must meet a certain minimum threshold of 5,000 pre-orders. It’s up to the fans to support the campaign and help successfully reach that goal by 11:59pm ET on April 3rd, 2018. Those who pre-order the item will also receive “Jabba’s Sail Barge (The Khetanna): Behind The Workbench,”  a premium, 64-page booklet that goes behind the scenes of the design and development of the actual Sail Barge film set piece and Hasbro toy and includes set photos, product blueprints, interviews, and more.

Starting today, fans can place a pre-order for Jabba’s Sail Barge at HASBRO.COM/HASLAB. If the goal is met, the product will go into production. For more information on HASLAB and to follow the project’s progress throughout the 45 day pre-order window, visit HASBRO.COM/HASLAB and follow @HasbroPulse on social media. You can download assets using this link, and we appreciate you spreading the word.




Also John Hoey was live tweeting from Habro’s entertainment brand preview event today at Toy Fair and in case you’re not using Twitter or you just missed it, here’s what he had to share:

























































The HASBRO PULSE app is now available on iOS/Android in the US! This app lets you scan, browse, buy, and track your collection of Hasbro products from beloved brands such as Star Wars, Marvel, Transformers, and My Little Pony.


And here are the official images from Hasbro with all the revealed products at Toy Fair: