UPDATE 2! New Rogue One: A Star Wars Story Trailer to Debut This Thursday August 11!


We received a message from one of our readers according to whom the Rogue One trailer might be coming sooner than expected. Read on for the details…



Cantina member rosserati has just sent us the following message:

Just saw a tv spot for Rogue One during the Olympics and at the end it said “New Trailer Thursday!” I hadn’t seen it posted on this site yet so I wanted to let y’all know.


We tried to check this info with other sources and we got a confirmation that indeed an Olympic TV spot is calling out the trailer date!


Fantastic News! We’re just 4 days away from new Rogue One footage!!!





Here’s the actual TV spot (via StarWarsJunk):






The official site also tweeted about the trailer. Still no specific hour:




If they are going with a similar marketing campaign like The Force Awakens, this trailer will be more like a second teaser. It seems too early for a full trailer. TFA full trailer debuted on October 20 and before that we had 2 teaser trailers. This is just a guess, but perhaps this trailer will be more like the one released in April (TFA trailer was released again during a sport event). Also my understanding is that the footage shown at Celebration was exclusive for the event, so there is no chance that we will get this next Thursday. 


So our guess is that on August 11 we get a second teaser, that later will premiere in theaters with Disney’s Pete’s Dragon (August 12). The full trailer might be released on November 4 together with the premiere of Disney’s Doctor Strange. What do you think? 



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Founder of SWNN, MNN and The Cantina forums.

Born on April 24, 1980.

Val Trichkov (Viral Hide)

Founder of SWNN, MNN and The Cantina forums.Born on April 24, 1980.

68 thoughts on “UPDATE 2! New Rogue One: A Star Wars Story Trailer to Debut This Thursday August 11!

  • August 7, 2016 at 6:44 pm


  • August 7, 2016 at 6:49 pm

    Is this going to be the actual full trailer ? Or just more stuff like the one shown @ celebration?

    • August 7, 2016 at 11:56 pm

      Unknown at this point. We’re all hoping mostay new footage, but there’s a string possibility it could reuse old footage too.

  • August 7, 2016 at 6:52 pm

    Please be true, please be true, please be true.

  • August 7, 2016 at 6:54 pm

    Lies. I disbelieve this.

    • August 7, 2016 at 6:55 pm

      Believe in this, have faith.

  • August 7, 2016 at 6:56 pm


  • August 7, 2016 at 7:00 pm

    Thanks for the credit! I’m a longtime SWNN follower but never posted or contributed. I had to when I saw the commercial!

  • August 7, 2016 at 7:02 pm

    Via Star Wars Junk via @adotgif. That’s my bedroom…and cat… 😉 So pumped!!

  • August 7, 2016 at 7:08 pm

    It won’t debut on a Disney-owned network, then. But i guess you go where the eyes are.

  • August 7, 2016 at 7:16 pm

    Whoooo hooooooo!!!

  • August 7, 2016 at 7:30 pm

    Question now is whether it’s an all new trailer or the semi new trailer they showed at Celebration. Also, just in time for Pete’s Dragon next week?

    • August 7, 2016 at 7:33 pm

      It’ll probably be brand new, considering the fact that the Celebration teaser reused a ton of shots.

    • August 7, 2016 at 8:56 pm

      Sounds all new.

  • August 7, 2016 at 7:30 pm

    HELL! Let’s just hope it’s even better than the celebration trailer we haven’t seen!

  • August 7, 2016 at 7:32 pm

    What time??!?

  • August 7, 2016 at 7:50 pm

    We went through Celebration and SDCC with no trailer and we’re finally getting one this Thursday and people are actually asking, ‘what time is it airing?’ Can’t please anyone! Lol

    • August 7, 2016 at 9:25 pm

      How is asking about the air time indicate not being pleased? It’s an honest question that actually indicates that the person IS pleased that it’s coming or at the very least indicates a positive interest.

      • August 7, 2016 at 10:06 pm

        Because I’d be willing to bet that if the time were announced as 9 PM, people would complain that they have to wait all day….

        • August 8, 2016 at 4:56 am

          But nobody is complaining. You’re acting like people are, and responding as if they are, but you’re the only one doing so.

  • August 7, 2016 at 8:21 pm

    Most unexpected for a Sunday piece of SW news.

    Hope it is indeed the full trailer.

    • August 8, 2016 at 1:04 am

      I believe it will be more along the lines of the shorter Chewie we are home TFA trailer from Celebration 2015. Full blown trailer in the fall most likely during another football game.

      • August 8, 2016 at 1:22 am

        Think you’re right. But just maybe…

  • August 7, 2016 at 9:04 pm

    awesome!! Its about time 🙂

  • August 7, 2016 at 9:22 pm


  • August 7, 2016 at 9:41 pm

    Hopefully it’s not that same as the one they showed at Celebration.

    • August 8, 2016 at 2:41 am

      haven’t seen that one.. so i’m down for it lol

  • August 7, 2016 at 9:56 pm


  • August 7, 2016 at 9:59 pm

    At last…

    • August 8, 2016 at 2:32 am

      We will reveal ourselves to the Jedi…at last we will have our revenge.

      • August 8, 2016 at 1:48 pm

        Im still curious till this day what were they having revenge on… Like Lucas just threw that line in, then did absolutely nothing with it? Idk…

  • August 7, 2016 at 10:15 pm

    It doesn’t seem like they’ve released any teasers or trailers in conjunction with movie releases:
    TFA #1 – Black Friday
    TFA#2 – SWCA Thursday (1st day)
    TFA #3 – Monday Night Football (highest rated cable TV show)
    R1 #1 – Good Morning America (on a Thursday, with The Boss and Hardcore Henry opening on Friday, not Disney fare)
    R1 #2 – Olympics – that Pete’s Dragon is opening the day after seems 1) coincidental, and 2) unlikely that a trailer for a war movie (R1) would be attached to a kid’s movie.

  • August 7, 2016 at 11:01 pm


  • August 7, 2016 at 11:52 pm

    Well… that’s one way to get me to watch the Olympics… for a few minutes.

  • August 7, 2016 at 11:53 pm


  • August 7, 2016 at 11:55 pm

    Sooner than folks thinks.

  • August 8, 2016 at 12:15 am

    A little surprised this will premiere on NBC and not ABC. It is a big audience though.

    • August 8, 2016 at 12:51 am

      especially with the first (preseason) football game being played on espn today. i wonder what kind of deal nbc and disney struck.

      • August 8, 2016 at 12:59 am

        Idk. I was guessing the trailer would premiere on opening regular season MNF. The Olympics NEVER crossed my mind due to it being on NBC.

      • August 8, 2016 at 1:53 am

        It’s LFL, not Disney.

        • August 8, 2016 at 1:58 am

          disney owns lucasfilm, bud. bob iger has a large say in stuff like this.

    • August 8, 2016 at 1:02 am

      I mean if the goal is the have it in front of as many eyes as possible the Olympics is the way to go. I believe USA Men’s basketball or swimming is playing that day so there will be a ton of people watching.

  • August 8, 2016 at 12:20 am

    hype is real

  • August 8, 2016 at 12:47 am

    Right after more talk comes out about trouble behind the scenes we are suddenly getting a trailer? not to look a gift horse in the mouth(because i’m very stoked to see this) but the timing seems a bit suspicious.

    • August 8, 2016 at 1:00 am

      Not really, if you consider Lucasfilm to be a part of Disney. First, we got “Doctor Strange” trailer last week. This day we get/got (I’m not from the USA, so I’m not sure) a trailer for “Moana,” so the only logical step would be to release a teaser for “Rogue One,” next (and last) major film released by Disney in this year. Besides, if the reeshoot connection was true, then we would have gotten this teaser much earlier. Lucasfilm seems to not care that much about them and follows their preset schedule of “Rogue One’s” marketing.

      • August 8, 2016 at 1:27 am

        IDK. i really don’t want to read to much into this but, its hard to ignore too. i mean we were all but told we were getting a trailer at celebration but we got the behind the scenes reel instead. then just a couple weeks later we get the actual trailer? why the delay? if it was planned, why so close to celebration? seems a bit of an insult to those people that went. TFA marketing seemed so meticulously planned, while rogue one seems like they are making it up as they go. one way or another the reshoots have to be monkeying with the plan.

        • August 8, 2016 at 1:53 am

          “i mean we were all but told we were getting a trailer at celebration but we got the behind the scenes reel instead.”

          No one “told you” or “all but told you” (another way of saying “all but told” is “never told”). The Internet just assumed they would be getting one.

          The Olympics serve as a great time when many casual people are watching television. The people at Celebration are already aware of the movie. Marketing to them is redundant.

          It’s weird b/c NOT having the trailer at Celebration was an insult to the people who didn’t go and now having the trailer AFTER is an insult to the people who went.

          I can’t keep up.

          • August 8, 2016 at 2:08 am

            -no, abc had said “three minute trailer” which turned into a replay of the behind the scenes reel.
            -the people that go to comic con are already in the tank for comic book movies yet studios still show trailers there because it creates buzz. but my point was that alot of people flew out to merry old england and were probably expecting to get something similar to last year but got very little except a quick shot of vader. then a few short weeks later the actual trailer drops. as i said, the timing seems odd is all.

          • August 8, 2016 at 2:15 am

            “no, abc had said “three minute trailer” which turned into a replay of the behind the scenes reel. ”

            Which is different than getting one at Celebration. And the minute we heard what the Celebration trailer was, it was obvious that is what we would see on ABC.

            It’s not odd at all. This was all planned out well in advance.

            Comic Con is NOT Celebration. They create buzz at Comic Con because it helps their movies and people are curious and want to see what’s coming.

            Celebration has long been an entirely different thing and only recently, with the new movies, have expectations changed. But ONLY fans of Star Wars go to Celebration and then only the most fervent ones. So it’s preaching to the converted is all.

            I am relaxed. Sorry if it didn’t seem that way.

          • August 8, 2016 at 2:30 am

            i guess we just got two different view points on this, which is cool. i know its preaching to the converted, but remember the images from last year’s celebration when everyone there was literally crying watching the second teaser trailer. thats powerful stuff. suddenly its all over social media and everyone is talking about it and watching it. which is why i think everyone was on board by the time the main trailer that debuted on monday night football because the of buzz celebration helped build. in rogue one’s case it seems like they don’t know what to do with it. at the end of the day it probably doesn’t matter, but i’d hate to see this film under perform due to a bad marketing campaign.

          • August 8, 2016 at 6:20 am

            I agree, a trailer would have been cool. I am going next year and I hope there is one for Episode 8, haha.

            But I would say that this was all planned and that the marketing hasn’t even begun. They know what they are doing.

          • August 9, 2016 at 12:36 am

            make sure to bring tissues. 😉

          • August 9, 2016 at 12:54 am

            haha, good call

          • August 8, 2016 at 9:04 am

            SW Celebration is typically in April or May in the USA (Last year leading to TFA it was in April.) So having it in July this year threw off the pattern of last year, and the fact we didn’t get a Black Friday trailer last year of R1 because it had only started shooting 3 months prior and still in the mist of filming. With TFA when they showed the Black Friday trailer it had wrapped filming just over a couple of month prior in 2014. This year they released the first R1 trailer in April (No Celebration that month but they still went with the April trailer release model from the year before. I am surprised we got another coming up this soon, I expected it in October like with TFA, So I am pleasantly surprised.

          • August 8, 2016 at 10:21 pm

            No offense, but anyone who “flew out to Merry Olde England” in the hopes that they might get to see an unannounced trailer, a COMMERCIAL for a movie mind you we’re talking about, that will appear online at some point anyways, deserves whatever disappointment they get.

          • August 9, 2016 at 12:41 am

            yes and no. again that is why alot of people go to comic con. they don’t announce head of time what they are going to show but you expect to see something. and for those that go its about the experience of seeing it in the room. personally, i agree with you and would rather watch it on my laptop while sitting on the couch then waiting in line for hours.

          • August 8, 2016 at 2:40 am

            well there was a trailer…. just that it was only for the people live

    • August 8, 2016 at 1:50 am

      Sigh. This kind of thing was likely planned well in advance. They don’t just suddenly buy ad time for the Olympics the week before. Especially since ads for the Olympics cost way more than a normal show. This was planned before any rumors came out.

      • August 8, 2016 at 1:59 am

        fair point.

  • August 8, 2016 at 1:44 am

    Really nitpicky, but the April teaser was during Good Morning America, not during a sporting event. You’re thinking of the October TFA trailer.

  • August 8, 2016 at 2:36 am

    The hour is Happy Hour.

  • August 8, 2016 at 9:16 am

    I think we will get more marketing with this film. Could be a full trailer number 1 and a trailer number 2 with Dr. Strange, not just a second teaser. Episode VII sold itself, this probably needs some convincing to hit giant numbers. It will make money, but I expect the marketing to be stronger with this one so they can push for the gigantic numbers they are dreaming about.

  • August 8, 2016 at 10:48 am

    First teaser: Nov 2014
    Second teaser: April 2015
    BTS reel: July 2015
    FULL TRAILER: October 2015

    Rogue One
    First (non-public) teaser: July 2015
    Second (first official) teaser: April 2016
    BTS reel: July 2016
    FULL TRAILER: August 2016

  • August 8, 2016 at 5:25 pm

    Maybe I didn’t read it right, but is this going to be the same one shown at Celebration, or something new entirely?

    • August 8, 2016 at 5:49 pm

      I am pretty sure that it won’t be the same one showed at Celebration.

      • August 8, 2016 at 5:53 pm

        Wow, very exciting! Thanks!

  • August 9, 2016 at 4:49 pm

    I won’t mind a new teaser rather than a full trailer as long as we get some new footage. Some really COOL, new footage.

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