In Celebration of Hasbro’s 100th Anniversary, The Hassenfeld Family Foundation Pledges $1 Million Donation; Top Charity To Be Chosen by Fans
Hasbro announced today that Alan Hassenfeld and The Hassenfeld Family Foundation will donate $1 million to four purposeful charities benefiting kids and families everywhere: Games for Change, Hasbro Children’s Hospital, One Tree Planted and Toys for Tots. Beginning September 22 at the fan-favorite virtual event, Hasbro Pulse Con 2023, and running until November 30, fans can vote for one of the four charities to donate to through each purchase they make on HasbroPulse.com. The organization taking 1st place will receive $400K, while the 2nd place takes $300K, 3rd place earns $200K and 4th place gets $100K.
Hasbro was founded by the Hassenfeld family in 1923 and Alan Hassenfeld previously served as CEO. Throughout Hasbro’s time, the company has launched dozens of iconic brands or developed merchandise for pre-existing franchises that have not only persisted, but thrived, in media and pop culture. Through Mr. Potatohead, G.I. Joe, Transformers, My Little Pony, Monopoly, Play-Doh, NERF, Magic: The Gathering, and many more, including, as we’re all aware, Star Wars figures, Hasbro aims to continue its mission in delivering captivating stories and play experiences for fans of all ages, all around the world.
In honor of Hasbro’s 100th anniversary, Alan Hassenfeld made the following statement:
“As I reflect on Hasbro’s humble beginnings and commune with my grandfather, Henry, through my Ouija board, I wonder if he and his brothers could imagine that the company would stand the test of time 100 years later. I think they would be proud to see how the company has grown throughout these decades, while remaining true to our original family purpose of bringing smiles to children and families. Special thanks to our greatest asset over the years – our people – for making that mission possible. Also, thanks to the kids, fans and families all over the world and our communities and partners for believing in our brands. Lastly, thank you to my family, especially my father, Merrill, and visionary brother, Stephen. Hasbro’s 100th year is only the beginning, and I can’t wait to see where our next 100 years takes us.”
Established in 1944 and based in Providence, Rhode Island, The Hassenfeld Family Foundation is a nonprofit organization focused on supporting individuals committed to the public welfare of Rhode Island’s citizens through outstanding service in its state, local, and nonprofit agencies. On December 6, for Global Day of Joy, Hasbro’s company-wide day of service intended to spread the joy of play through employee-led volunteer projects, donations will be granted to the four charities based on the number of votes each received from the Hasbro Pulse voting campaign.
If you were already planning on grabbing that new Ahsoka figure, don’t forget to cast your vote for the first place charity when you do!
Hasbro Pulse Con 2023 will be livestreamed exclusively on the Hasbro Pulse YouTube Channel for fans 16+ in the US, Canada, and 18+ in the UK, EU, Hong Kong, Malaysia, Singapore, and Taiwan. Additional programming details and the full schedule for Hasbro Pulse Con can be found on HasbroPulseCon.com.
For the latest and greatest news on figure releases, check out our archives!
When she isn't watching her friends and family's eyes glaze over at the mention of The Clone Wars, she's at the park with her dog, Melvin, or on the couch with a book in one hand and a drink in the other. Physically, she lives in Ohio; spiritually, she lives in Naboo.
