Highlights from Toy Fair New York With All the Star Wars Merchandising

Toy Fair New York is officially underway now. The event, dedicated to showcase merchandise from numerous brands, runs from Saturday, February 18 through Tuesday, February 21. The first day of the fair offered many exciting revelations regarding the Star Wars merchandising. Read on for the latest toys from Hasbro, LEGO and more, with many photos and highlights from the event.



All images used in this article courtesy of Rebelscum:


The most interesting presentation came from Hasbro who held a special press event, which we unfortunately couldn’t attend due to conflicting schedules. The guys from Rebelscum were on site though, doing a great report on what was shown during that event. Here are some of their highlights:


  • Black Series 6″ is in full effect:
  • Jawa with molded cape
  • Death Squad Commander with removable helmet
  • An Early Bird pack or “40th Anniversary Legacy Pack” is coming, with pegs for all 12 original early bird figures.
  • Wave 1 has Darth Vader, Leia (with updated and improved sculpt!), Kenobi, Han Solo, R2-D2, and Luke (all with the vintage cardbacks). Available for pre-order right now at Hasbro.com!
  • Wave 2 in June with Chewie, 3-PO, Stormtrooper, Jawa, Death Squad Commander
  • Celebration exclusive X-Wing Luke with foil-back card
  • Obi-Wan Force FX Lightsaber (die-cast handle, lights, the usual high quality stuff)
  • Poe Dameron role play helmet with three “surround sound” speakers and retractable yellow visor
  • The Nerf line continues with a huge First Order Stormtrooper megablaster (lights, sounds, etc)
  • The Black Series Centerpiece line (dynamic pose statues on environmental light-up dioramas) is just getting warmed up:
  • Darth Vader prowling through the Tantive IV, with light up smoldering lightsaber “slice” marks on the door, and a blaster bolt exploding along the side of the door frame.
  • Black Series 6″ exclusives coming from Target (AT-ACT Driver) and Entertainment Earth (R5-D4)
  • Force Friday reminder (9/1/2017)
  • 6″ TFA Awakens Luke is in fact coming (they show some 3d models, and the beard and arm is looking awesome)




If you want, you can already pre-order the 40th Anniversary Star Wars 6-Inch action figure collection here. The first wave includes Han Solo, Luke Skywalker, Princess Leia, Obi-Wan Kenobi and R2-D2.



Of course LEGO was also present at the event, giving us a glimpse at some of their latest Star Wars sets, including some that we’ve never seen before, like the Rathtar set and the famous Quadjumper from The Force Awakens who had the briefest appearance in the movie. Check them out:




Next we have some new Star Wars collectibles from Kotobukiya. They showed unpainted ARTFX prototypes of the Rey & Finn and Poe Dameron & BB-8. Also they had many painted statuettes on display. Here are some of them.




The Japanese company Tamashii Nations, who are celebrating their 10th anniversary, showed some of their Meisho Movie Realization action figure line and what we can expect in the future.




For the full galleries with photos from Toy Fair make sure to visit Rebelscum.



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Founder of SWNN, MNN and The Cantina forums.

Born on April 24, 1980.

Val Trichkov (Viral Hide)

Founder of SWNN, MNN and The Cantina forums.Born on April 24, 1980.

14 thoughts on “Highlights from Toy Fair New York With All the Star Wars Merchandising

  • February 19, 2017 at 8:32 pm

    So much cool stuff! What’s this Lego “tracker” that looks like a tie phantom. Don’t recall that from rogue one

    • February 20, 2017 at 3:08 am

      Nothing exciting, just a ship LEGO made up for their cartoon called “The Freemaker adventures”.

    • February 20, 2017 at 3:14 am

      It’s a ship from non-canon LEGO cartoon that came out last summer.

  • February 19, 2017 at 9:30 pm

    Is Vader included in the 1st Wave or not? I see that the list you have at top includes him but doesn’t in the link provided. Would like to have him though.

  • February 19, 2017 at 9:56 pm

    Anyone know if Hot Toys are there ??

  • February 19, 2017 at 10:26 pm

    Did anybody sneak pictures of a supposed Ep. 8 calendar that was there?

  • February 20, 2017 at 2:18 am

    Obi wan force fx lightsaber? There goes a paycheck..

  • February 20, 2017 at 9:02 am

    when does everything become available

  • February 20, 2017 at 9:38 am

    Very disappointed in Hasbro’s lack of support for 3.75″ action figures at Toy Fair. The Jedha 4-pack looked awesome – especially Saw! – but that’s it!?? What about a new Bail Organa? Tarkin? Red Leader? Gold Leader? The cool alien that Warwick Davis played? Any of the other great aliens? And instead of there being another huge gap between the last Rogue One wave in March and Force Friday in September, couldn’t Hasbro have released some TFA figures this summer to keep interest in 3.75 ? TFA Jedi Luke would sell like crazy. What about a General Leia that didn’t look like Joan Crawford? A battle scarred Kylo Ren? I want to see Billie Lourd’s Lt. Connix immortalized in plastic. And more aliens like Betal or Warwick Davis’ other cool alien from Maz’s castle! And what about a Rathtar? They’re making a Lego version, why not 3.75″? Overall, I think Hasbro has done a very good job with these first waves of Rogue One… Much better designs, paint jobs and character assortments than the first waves of TFA… But it worries me that they keep letting the line go dormant for at least half the year. They’re not building demand between movies…. They’re making one of the bestselling toy lines obsolete.

  • February 20, 2017 at 9:47 am

    My bad… I said Betal when I meant Bazine Netal as a 3.75″ action figure. But I’d love to see Hasbro create ANY of the TFA bar patrons in 3.75 format. There were some great designs in there, and I would love to see more TFA aliens and droids before The Last Jedi takes over in the fall.

  • February 20, 2017 at 12:24 pm

    Funny how that Saw Gerrera action figure looks a lot like late 80’s/early 90’s George Lucas. lol

  • February 20, 2017 at 1:38 pm

    Nice camerawork. Any idea how much the Unleashed Part Deux ones will go for?

  • February 20, 2017 at 9:43 pm

    That LEGO scout biker looks amazing!

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