You Can Be a Star Wars Action Figure With Hasbro’s New Personalized “Selfie Series”

Hasbro has announced a new personalization platform with its first product introduction through Hasbro Selfie Series. This will allow fans to create a collector-grade 6-inch action figure in their likeness based on classic and current characters seen across popular films, television series, and comics. Among several other franchises like Ghostbusters and Marvel, fans will be able to choose between designs inspired by their favorite Star Wars characters.

 

This will be launched exclusively on the Hasbro Pulse mobile app this Fall, for fans 16 and older and only in the U.S. Fans attending San Diego Comic-Con on July 21-24 will have the opportunity to preview Hasbro Selfie Series figures, with a select number of fans being among the first to create and purchase their figures, shipping Fall 2022. Comic-Con attendees can visit the Hasbro Pulse Info Desk at Booth #3213 to obtain a ticket for an assigned time slot. Limited tickets available, distributed on a first-come, first-served basis.

 

 

From Hasbro:

 

“Hasbro Selfie Series figures are Hasbro’s first introduction to its innovative, new personalization platform. Using proprietary software and in partnership with a leading 3D printing company, Formlabs, Hasbro is giving fans a chance to digitally transform themselves into the action figure with the costume from the heroes they see on-screen and imagine themselves as part of the stories they love. From a Star Wars Rebel Alliance X-wing pilot, morphing into a Power Ranger, silently stalking Cobra as Snake Eyes, or swinging through the New York cityscape like Spider-Man, fans can indulge in the ultimate consumer experience with Hasbro Selfie Series figures.”

 

Brian Chapman, Hasbro President of Design, Development and Innovation, said in a statement:

 

“We are super excited to dive into the world of personalization and customization with Hasbro Selfie Series. We have done extensive research to truly understand the fan’s ask for a personalized product, and the team has done a fantastic job at making that dream a reality. The innovation on this proprietary technology is truly remarkable, and we cannot wait to give fans the opportunity to add themselves to their collections.”

 

Check out some additional sample designs here:

 

 

The only question that remains is, who will you become?

 

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Miguel Fernández is a Spanish student that has movies as his second passion in life. His favorite movie of all time is The Lord of the Rings, but he is also a huge Star Wars fan. However, fantasy movies are not his only cup of tea, as movies from Scorsese, Fincher, Kubrick or Hitchcock have been an obsession for him since he started to understand the language of filmmaking. He is that guy who will watch a black and white movie, just because it is in black and white.

Miguel Fernandez

Miguel Fernández is a Spanish student that has movies as his second passion in life. His favorite movie of all time is The Lord of the Rings, but he is also a huge Star Wars fan. However, fantasy movies are not his only cup of tea, as movies from Scorsese, Fincher, Kubrick or Hitchcock have been an obsession for him since he started to understand the language of filmmaking. He is that guy who will watch a black and white movie, just because it is in black and white.

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