A new study of Disney Plus streaming numbers by The Hollywood Reporter showcases the immense popularity that the Star Wars live-action shows have on the platform. The outlet analyzed in detail viewing numbers provided by Nielsen, and showed that both live-action series from Star Wars and Marvel are untouchable in terms of minutes watched by the subscribers, with The Mandalorian being king.
On launch day (November 12, 2019), Disney Plus was only available in North America and the Netherlands, and then a week later opened in Australia, New Zealand, and Puerto Rico. On the 12th, The Mandalorian also started streaming on the platform, and aired its eight season 1 episodes over the span of seven weeks. By the end of that run, Disney Plus had 26.5 million subscribers, and the show amassed 5.42 billion minutes of viewing time. Furthermore, the week the finale aired, the show collected 1.15 billion minutes watched.
Those numbers are even more impressive once we take a closer look at them. Season 1 of The Mandalorian was 324 minutes long, including the credits of all the episodes. Dividing the 5.42 billion minutes that viewers spent watching The Mandalorian by the 324 minutes that The Mandalorian season 1 ran for, we get that 16.73 million people streamed all of season 1. This amounts to 63% of all Disney Plus subscribers at the time.
In 2020, a year during which Disney Plus launched in Western and Central Europe, India, and South America, both seasons of The Mandalorian were streamed for 14.5 billion minutes. The peak came during the eight weeks in which season 2 aired, when 8.4 billion minutes of the whole series were viewed on the platform.
No season of any Marvel Studios show topped the viewing time of either season of The Mandalorian. The one that came the closest to doing it was Loki, which collected 5.23 billion minutes watched during its six-week run. At this point, Disney Plus had already surpassed 100 million subscribers worldwide.
According to THR‘s data, The Book of Boba Fett‘s viewing numbers weren’t even close to The Mandalorian season 1. This would seemingly undermine Samba TV’s numbers, as the company recorded 36% more U.S. households watching the season finale of The Book of Boba Fett than that of The Mandalorian season 2.
The analysis by The Hollywood Reporter says that, during the seven-week run of the Temuera Morrison/Ming-Na Wen show, Disney Plus subscribers watched it for 4.4 billion minutes. WandaVision (4.8 billion) and Loki (5.23 billion) surpassed it, but The Book of Boba Fett was ahead of The Falcon and the Winter Soldier (4.15 billion) and Hawkeye (3.46 billion). Here is a graphic summarizing the numbers:
The next one in line is Obi-Wan Kenobi, which will premiere its first two episodes on Friday, May 27. Given the level of anticipation behind the show, it’s very possible it could beat The Mandalorian‘s 2020 numbers. The show will air its other four episodes on Wednesdays, eventually airing concurrently with Marvel Studios’ Ms. Marvel. It will be interesting to see how Disney Plus’ viewership numbers behave during those two weeks.